Blog > Last mile delivery
Blog > Last mile delivery
Published on 12 December 2022 • Reading time: 7 min read
Every online merchant experiences difficulties in maintaining quality services. In fact, a study led by the communications regulator Ofcom shows that 64% of customers reported having experienced issues with their deliveries in the past three months.
Under circumstances such as these, how can you ensure a 5-star order delivery service? How do you deal with growing customer demands for quick deliveries? How do you prevent the rescheduling of a delivery from disrupting the rest of your route planning? What systems should sellers put in place should they choose to organise his shipments themselves?
In this article, we detail how to ensure a compliant and quality delivery tracking by mobilising your own supply chain.
Timely delivery to the customer’s home is a complex process that cannot be improvised. To succeed in satisfying the recipient, you must follow precise steps and master upstream constraints, while preserving your margins. Want to save driving time and clocked miles? We’ll do an overview on how to control and optimise operations before, during and after delivery to the customer.
Table of contents
For e-commerce professionals, delivery tracking is the key stage not to be missed. The management of this last link in the logistics chain must be optimal. It is the guarantee of an efficient and profitable order delivery service.
Online shopping has been growing strongly since the pandemic. Research company Statista identified nearly 60 million eCommerce users (88% of the population) in the UK. Thos demonstrates that eCommerce has become the norm for customers across the country.
According to a study led by Royal Mail on the behaviour of online shoppers in the UK, the main 3 reasons for shopping online are:
You cannot dissociate online purchases from the delivery experience, which represents the final touchpoint and, therefore, the last impression that the user will have of you.
Avoid contradicting their expectations. Save them time, reduce their costs, without affecting your margin, by optimising the cost of carriers.
You understand well that if your customer chooses to order online, it is also to avoid unnecessary travel. According to the survey carried out by Royal Mail, 45% of respondents affirmed that they expect an estimated day or time of day. And 74% of online shoppers are more confident if they can track their items.
Parcel delivery management software like AntsRoute improves and speeds up shipping processes by:
Several unforeseen events can disrupt your client’s schedule. For instance :
To avoid offering a second parcel delivery, which is particularly costly for your online sales business, you must ensure that the customer is present at their home at the time of delivery. For this, you must communicate with your customer at each stage of the delivery process:
Consumers sometimes express some concerns about online purchases. For instance :
Supply chain professionals must ensure that:
For an eCommerce site or a small online store, the key to success is instant and reciprocal communication between the delivery service and the end customer.
The delivery driver must:
The consumer must:
These software solutions are now essential for tracking parcels shipping from the warehouse to the end customer. These tools really make the daily life of schedulers and delivery drivers much easier, while making it possible to respond to different problems:
The consumer who makes an online purchase expects to receive as much information as possible regarding the status of their order. Take the example of AntsRoute. The tool allows the automated sending of notifications by email or SMS at each stage of the delivery process:
Another advantage of the AntsRoute tool: the sending of a link by email or SMS allowing the buyer to validate or reschedule an appointment independently.
Thanks to this option, the customer is no longer forced to wait at home for several hours until the arrival of their goods. The communication system allows your company to offer a 5-star delivery experience to your customers and to avoid unnecessary travel for your delivery drivers.
Thanks to the geo-tracking of orders, you can reassure your customers at all times. In case of concern, your customer can open the tracking link offered by the AntsRoute tool to determine the proximity of the driver. In the event of delays or issues, the time of arrival at the customer’s premises is updated in real-time, allowing the customer to access reliable information and organise themselves until the arrival of the parcel.
Due to the logistical variations of last mile, making deliveries on time is not always simple. Companies all too often receive complaints about late deliveries. To avoid these dissatisfactions, you can use delivery management software like AntsRoute, which offers effective solutions to respond to unforeseen deliveries and offer customers a flawless experience:
If you want to invest in a tool to improve delivery tracking, we have prepared a list of 9 essential questions to ask yourself when choosing the best route optimisation tool for your business.
In the logistics sector, proof of delivery is essential to deliver quality service to consumers. These documents reassure customers who are therefore less inclined to issue a complaint following delivery. Route optimisation solutions, such as AntsRoute, offer an electronic proof of delivery or e-POD management system. Drivers collect a lot of data in the mobile application:
According to a study by the IMRG the UK eCommerce association and ParcelLab, 59% of consumers affirmed that a good delivery experience has encouraged them to order again from a retailer.
Shipping should not be the weak link in your supply chain. On the contrary, you must give this step the same importance as stocking, manufacturing, inventory management or packaging.
The use of a SaaS route optimisation tool allows information to be shared directly between stakeholders (operations manager, carriers, drivers and customers). For example, our AntsRoute software allows you to offer your customers a 5-star delivery by:
Did this article make you want to know more about AntsRoute, our comprehensive delivery tracking solution? To test it for free for 7 days, go to this page!