Blog > Last mile delivery
Blog > Last mile delivery
3 December 2021 | 5 min read
Christmas is the peak season for many merchants, producers and carriers, who are already working in the background. But this year, between the shortage of elves and the rising costs of some services, you’ll have to be ingenious to meet your customers’ expectations!
While there are no miracles, these 7 tips will help you deliver your orders on time and avoid disappointment around the tree.
This advice is obviously not meant to be naughty. But to be able to deliver efficiently, it is better to be well organized to prepare your parcels quickly and well. Depending on the type of goods to be transported, several options are available:
There are some transport software such as AntsRoute that include smart route planning module, which is very useful to optimize parcel deliveries. For this, you start by entering the essential settings for your business:
Thanks to artificial intelligence, the software will manage all these settings to maximize the fill rate of each chartered vehicle. The more freight delivery vehicles are filled, the less you need to ship…
Providing multiple pick-up or delivery solutions is essential to offer your customers a positive shopping experience all year round. But in times of logistical shortage, diversifying your delivery methods can also save your business, in case of a carrier failure for example.
Depending on your activity and your location, here are 3 examples of simple measures to put in place:
E-mail marketing is your friend, and even more so in December! Plan now the newsletters you will send to your customers to inform them of the deadlines to be delivered before Christmas. Clearly indicate in your newsletter and on your website the deadline of order for each delivery method. A non-validated order is always better than an unhappy customer because you didn’t meet your commitments.
If you use AntsRoute, you can directly connect Mailchimp, Active Campaign or Hubspot software using Zapier. In just a few clicks, the contact information is automatically transferred, without errors or double entries. And in December, every minute counts even more than the rest of the year!
Most delivery software like AntsRoute have a feature to automatically notify your customers by email or SMS at each step:
This type of notification reassures customers, especially a few days before the holidays, when some of them are particularly anxious.
But consumers are not the only ones to benefit from this reinforced communication. The advantages for companies are also significant! The first-visit delivery rate increases considerably. The customer service, usually already very busy at this time, avoids many time-consuming calls.
Knowing exactly when your package will arrive is great. Knowing exactly where it is is even better!
For a few months now, AntsRoute has been offering its customers an extra feature to allow them to track the progress of the package in real time on tablet or smartphone.
For that, each customer receives by mail or SMS a link of tracking. He just has to click on it to display:
The consumers really appreciate this type of service, which is perceived as very fun. They even become addicted to the geolocation of the deliverymen!
To ease the demands on logistics departments at the end of the year, more and more retailers are extending the return time for packages. Consumers appreciate this type of arrangement, which gives them time to check on their purchases. For you, it saves you from having to manage many pickups at the worst possible time. Logistics and customer services are on edge at this time anyway, so why bother unpacking and managing return packages at the same time?
Are you looking for the best chance to make a successful delivery in the upcoming Christmas season? Try our route optimization software pendant for free during 7 days and without credit card.