{"id":63674,"date":"2023-07-17T14:44:36","date_gmt":"2023-07-17T13:44:36","guid":{"rendered":"https:\/\/antsroute.com\/?p=63674"},"modified":"2026-01-13T10:40:33","modified_gmt":"2026-01-13T09:40:33","slug":"e-commerce-logistics-how-to-balance-customer-satisfaction-and-profitability","status":"publish","type":"post","link":"https:\/\/antsroute.com\/en\/solutions\/e-commerce-logistics-how-to-balance-customer-satisfaction-and-profitability\/","title":{"rendered":"E-commerce logistics: how to balance customer satisfaction and profitability?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row css=&#8221;.vc_custom_1734429067960{margin-top: 50px !important;}&#8221;][vc_column width=&#8221;1\/12&#8243; el_class=&#8221;vc_hidden-xs Extra Small Screen vc_hidden-sm Small Screen&#8221;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_row_inner el_class=&#8221;vc_row-2&#8243;][vc_column_inner el_class=&#8221;vc_hidden-xs Extra Small Screen vc_hidden-sm Small Screen&#8221; width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;10\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1734429060757{margin-top: 5px !important;}&#8221;]<a style=\"text-decoration: none; color: #1a1a1a; font-size: 18px; font-weight: 500;\" href=\"https:\/\/antsroute.com\/en\/blog\/\">Blog<\/a> &gt; <a style=\"text-decoration: none; color: #551cb0; font-size: 18px; font-weight: 500;\" href=\"https:\/\/antsroute.com\/en\/blog\/delivery\/\">Delivery<\/a>\u00a0&gt; <span style=\"color: #a7a7a7; font-size: 18px;\">E-commerce logistics: how to balance customer satisfaction and profitability?<\/span>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]\n<h1>E-commerce logistics: how to balance customer satisfaction and profitability?<\/h1>\n[\/vc_column_text][vc_column_text]\n<p class=\"text-head\" style=\"color: #424762; font-size: 16px;\">Published on <span style=\"font-weight: 500;\">17 July 2023<\/span> <span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"> \u2022 Reading time: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<img decoding=\"async\" class=\"aligncenter wp-image-120077\" style=\"border-radius: 5px;\" src=\"https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-1B.jpg\" alt=\"\" width=\"1600\" height=\"847\" srcset=\"https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-1B.jpg 1629w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-1B-300x159.jpg 300w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-1B-1024x542.jpg 1024w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-1B-768x406.jpg 768w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-1B-1536x813.jpg 1536w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-1B-142x75.jpg 142w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-1B-700x370.jpg 700w\" sizes=\"(max-width:767px) 700px, (max-width:1600px) 100vw, 1600px\" \/>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;vc_hidden-xs Extra Small Screen vc_hidden-sm Small Screen&#8221; width=&#8221;1\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;vc_row-2&#8243;][vc_column_inner el_class=&#8221;vc_hidden-xs Extra Small Screen vc_hidden-sm Small Screen&#8221; width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text css=&#8221;&#8221;]After two outstanding years, business for logistics professionals remains at very high levels, driven in particular by the success of e-commerce.<br \/>\nTo satisfy increasingly fickle and demanding customers, online store owners need to hire service providers from diverse backgrounds: specialists in warehousing, order preparation, carriers, etc.<br \/>\nBut all these services are not free, and can quickly absorb your (low) margins!<br \/>\nThese few tips should help you define the logistics solution best suited to your e-commerce site&#8217;s profile.<\/p>\n<p><strong>Table of contents<\/strong><\/p>\n<ul id=\"imglist-3\">\n<li><a href=\"#ecommerce-logistics-1\"><u>Finding the right balance between customer satisfaction and profitability<\/u><\/a><\/li>\n<li><a href=\"#ecommerce-logistics-2\"><u>Outsourcing or software solutions? The different logistics options available<\/u><\/a>\n<ol id=\"imglist-3\">\n<li style=\"margin-top: 10px;\"><a href=\"#ecommerce-logistics-3\"><u>Insourcing the entire logistics process<\/u><\/a><\/li>\n<li><a href=\"#ecommerce-logistics-4\"><u>Stock reception and management<\/u><\/a><\/li>\n<li><a href=\"#ecommerce-logistics-5\"><u>Order packing and dispatch<\/u><\/a><\/li>\n<li><a href=\"#ecommerce-logistics-6\"><u>Transport of goods<\/u><\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"#ecommerce-logistics-7\"><u>Complete solutions for e-commerce logistics<\/u><\/a>\n<ol id=\"imglist-3\">\n<li style=\"margin-top: 10px;\"><a href=\"#ecommerce-logistics-8\"><u>Large logistics platforms<\/u><\/a><\/li>\n<li><a href=\"#ecommerce-logistics-9\"><u>Focus on e-fulfilment<\/u><\/a><\/li>\n<li><a href=\"#ecommerce-logistics-10\"><u>Dropshipping<\/u><\/a><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p class=\"summary-block\">An efficient <strong>logistics platform<\/strong> is the key to success in e-commerce. For carriers, it&#8217;s a guarantee of greater customer satisfaction while preserving the company&#8217;s profitability.<\/p>\n<h2 id=\"ecommerce-logistics-1\"><span id=\"Finding_the_right_balance_between_customer_satisfaction_and_profitability\">Finding the right balance between customer satisfaction and profitability<\/span><\/h2>\n<p>The latest IFOP survey for the Star Service group confirms the key role played by e-logistics in the success of an online store: 64% of Internet users consider <strong>delivery to be an essential choice criterion<\/strong>, and 92% want to be clearly informed of delivery options right from the start of the order process.<\/p>\n<p>Conversely, 81% of consumers do not hesitate to switch e-commerce sites to find a more suitable delivery method\u2026 and often more costly for the retailer.<\/p>\n<p>To boost their agility and gain market share in an ultra-competitive environment, e-commerce sites are devoting considerable resources to logistics, sometimes <strong>sacrificing their profitability<\/strong>.<\/p>\n<p>Should I sell with a limited profit margin, or take the risk of not selling at all? This is the difficult choice facing online retailers.<\/p>\n<div id=\"attachment_63698\" style=\"width: 1515px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-63698\" class=\"wp-image-63698 size-full\" src=\"https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-3.jpg\" alt=\"Diagram showing choice criteria of e-consumers.\" width=\"1505\" height=\"694\" srcset=\"https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-3.jpg 1505w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-3-300x138.jpg 300w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-3-1024x472.jpg 1024w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-3-768x354.jpg 768w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-3-260x120.jpg 260w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-3-50x23.jpg 50w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-3-150x69.jpg 150w\" sizes=\"(max-width:767px) 700px, (max-width:1505px) 100vw, 1505px\" \/><p id=\"caption-attachment-63698\" class=\"wp-caption-text\">The choice criteria of e-consumers by IFOP.<\/p><\/div>\n<h2 id=\"ecommerce-logistics-2\"><span id=\"Outsourcing_or_software_solutions_The_different_logistics_options_available\">Outsourcing or software solutions? The different logistics options available<\/span><\/h2>\n<p>To satisfy the very specific constraints of e-commerce while keeping an acceptable margin, there are several options to consider.<br \/>\nZoom in on the main advantages and disadvantages of each one.<\/p>\n<h3 id=\"ecommerce-logistics-3\"><span id=\"Insourcing_the_entire_logistics_process\">Insourcing the entire logistics process<\/span><\/h3>\n<p>At first sight, this is the most obvious option, but it is the least common.<br \/>\nManaging all stages of the supply chain in-house requires <strong>considerable investment<\/strong>, which is only available to well-established e-commerce sites.<\/p>\n<p>On the other hand, many e-commerce newcomers adopt this option to test their viability\u2026 before reconsidering their plans as soon as the volume of orders is sufficient.<\/p>\n<p><strong>Managing logistics from A to Z takes an inordinate amount of time<\/strong>. As soon as sales take off, the question of optimizing productivity \u2013 and therefore outsourcing \u2013 quickly arises!<\/p>\n<h3 id=\"ecommerce-logistics-4\"><span id=\"Stock_reception_and_management\">Stock reception and management<\/span><\/h3>\n<p>One of the specific constraints of e-commerce logistics is the <strong>very high number of items to be stocked<\/strong>, sometimes in just a few units.<br \/>\nIt&#8217;s very difficult to assess the right level of stock to avoid impacting cash flow, while at the same time avoiding unexpected stock-outs, synonymous with frustration and even disputes with customers.<\/p>\n<p>The best way to do this is to use a <a href=\"https:\/\/antsroute.com\/en\/solutions\/supply-chain-management-software\/#supply-chain-software-3\"><strong><u>Warehouse\u00a0Management System<\/u><\/strong><\/a> (WMS).<br \/>\nMost e-commerce software packages also include more or less powerful modules for tracking product availability in real time, while limiting overstocking and out-of-stock situations.<\/p>\n<div id=\"attachment_63703\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-63703\" class=\"wp-image-63703\" style=\"border-radius: 5px;\" src=\"https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-5.jpg\" alt=\"Someone is using warehouse management software.\" width=\"1600\" height=\"1053\" srcset=\"https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-5.jpg 1739w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-5-300x198.jpg 300w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-5-1024x674.jpg 1024w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-5-768x506.jpg 768w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-5-1536x1011.jpg 1536w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-5-222x146.jpg 222w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-5-50x33.jpg 50w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-5-114x75.jpg 114w\" sizes=\"(max-width:767px) 700px, (max-width:1600px) 100vw, 1600px\" \/><p id=\"caption-attachment-63703\" class=\"wp-caption-text\">A Warehouse Management System (WMS) facilitates stock management.<\/p><\/div>\n<p>If you don&#8217;t have the space or staff to manage supply, many companies offer storage and warehousing services, often in addition to transport.<br \/>\nTheir rates generally include charges for receiving the initial stock, as well as a monthly subscription fee that varies according to the volume handled.<\/p>\n<h3 id=\"ecommerce-logistics-5\"><span id=\"Order_packing_and_dispatch\">Order packing and dispatch<\/span><\/h3>\n<p>Another major difference between e-commerce and traditional logistics is <strong>the size of the packages to be processed and shipped<\/strong>. Products purchased online are often lighter and less bulky.<\/p>\n<p>To address this issue, you can use the <strong>slotting<\/strong> method, i.e. implement an optimal storage strategy for goods.<br \/>\nYou can also adapt package dimensions and packaging techniques to limit the amount of empty space and load products more effectively.<\/p>\n<p>To speed up order processing, you can also connect your online store to an <strong>e-commerce shipping platform<\/strong>. These solutions can print shipping labels and determine the best service provider for each type of parcel.<br \/>\nThanks to agreements between these platforms and major carriers, you also benefit from negotiated rates and can offer your customers more delivery options.<\/p>\n<p>Examples of shipping management software include Sendcloud, Boxtal, as well as all \u201cship\u201d solutions: ShipStation, Shippingbo, etc.<\/p>\n<p>Depending on your resources, you may also decide to outsource these operations. In this way, you can take advantage of the heavy investments made by e-commerce logistics providers: conveyors for boxes, automated picking systems, etc.<\/p>\n<p><a href=\"https:\/\/app.antsroute.com\/subscription\/creation\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-63708 size-full\" style=\"border-radius: 5px;\" src=\"https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-4.jpg\" alt=\"\" width=\"1600\" height=\"499\" srcset=\"https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-4.jpg 1600w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-4-300x94.jpg 300w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-4-1024x319.jpg 1024w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-4-768x240.jpg 768w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-4-1536x479.jpg 1536w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-4-260x81.jpg 260w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-4-50x16.jpg 50w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-4-150x47.jpg 150w\" sizes=\"(max-width:767px) 700px, (max-width:1600px) 100vw, 1600px\" \/><\/a><\/p>\n<h3 id=\"ecommerce-logistics-6\"><span id=\"Transport_of_goods\">Transport of goods<\/span><\/h3>\n<p>By insourcing all or part of your deliveries, you keep control not only over transport planning, but also over the <a href=\"https:\/\/antsroute.com\/en\/solutions\/provide-a-5-star-delivery-experience\/\"><u>quality of the customer experience<\/u><\/a>. Deciding who delivers to which customers at what time, and keeping them informed in real time, is quite a competitive advantage!<\/p>\n<p>This solution is ideally suited to companies that operate mainly on a local or regional scale, as well as those delivering high value-added products.<\/p>\n<p>To optimise your routes and communicate easily with customers, it&#8217;s in your interest to use <a href=\"https:\/\/antsroute.com\/en\/delivery\/\"><u>delivery management software like AntsRoute<\/u><\/a>.<\/p>\n<p>To rationalise the transport of goods, you can also <strong>outsource certain types of journey<\/strong>, for example by delegating deliveries in large towns or the transport of bulky products.<\/p>\n<p>However, if your priority is to obtain the <strong>best rates<\/strong>, but at the cost of <strong>potentially poorer service quality<\/strong>, it&#8217;s best to delegate your deliveries to major transport networks, in the UK or abroad:<\/p>\n<ul id=\"imglist\">\n<li>FedEx<\/li>\n<li>DHL Express<\/li>\n<li>UPS<\/li>\n<li>XPO Logistics, etc.<\/li>\n<\/ul>\n<p>We also advise you to use <strong>several carriers<\/strong> so that you can react quickly in the event of a strike or warehouse blockage.<\/p>\n<h2 id=\"ecommerce-logistics-7\"><span id=\"Complete_solutions_for_e-commerce_logistics\">Complete solutions for e-commerce logistics<\/span><\/h2>\n<p>Do you work alone or with a small team, and want to devote most of your efforts to developing sales? Service providers specialising in e-commerce logistics can now offer you comprehensive packages to suit every need.<\/p>\n<h3 id=\"ecommerce-logistics-8\"><span id=\"Large_logistics_platforms\">Large logistics platforms<\/span><\/h3>\n<p>This solution allows you to entrust <strong>most of your logistics operations<\/strong> to a specialised service provider.<\/p>\n<p>If necessary, all you have to do is send them your stock, which remains your property. Depending on your strategy, the e-commerce platform will take care of all or part of the logistics process:<\/p>\n<ul id=\"imglist\">\n<li>Receiving and managing stocks<\/li>\n<li>Storing and organising products in the warehouse<\/li>\n<li>Preparing and packing orders<\/li>\n<li>Labelling and shipping, etc.<\/li>\n<\/ul>\n<div id=\"attachment_63713\" style=\"width: 1610px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-63713\" class=\"wp-image-63713\" style=\"border-radius: 5px;\" src=\"https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-6.jpg\" alt=\"Two logistics operators load packages onto a truck.\" width=\"1600\" height=\"1053\" srcset=\"https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-6.jpg 1739w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-6-300x198.jpg 300w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-6-1024x674.jpg 1024w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-6-768x506.jpg 768w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-6-1536x1011.jpg 1536w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-6-222x146.jpg 222w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-6-50x33.jpg 50w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-6-114x75.jpg 114w\" sizes=\"(max-width:767px) 700px, (max-width:1600px) 100vw, 1600px\" \/><p id=\"caption-attachment-63713\" class=\"wp-caption-text\">Large logistics platforms handle the dispatch of your orders.<\/p><\/div>\n<p>Here again, most of these platforms have negotiated <strong>agreements with major transport companies<\/strong>. As soon as your parcels are ready, they are handed over to a carrier subcontracted by the platform.<\/p>\n<p>A regional player with just one or two warehouses, such as Selazar, may be sufficient to meet the needs of many online retailers.<\/p>\n<p>At the other end of the chain, the biggest logistics providers have a network of international warehouses, which can be useful if your company needs to deliver parcels around the world quickly.<\/p>\n<h3 id=\"ecommerce-logistics-9\"><span id=\"Focus_on_e-fulfilment\">Focus on e-fulfilment<\/span><\/h3>\n<p>Every Internet user has at one time or another seen something like \u201cshipped by Amazon\u201d. Behind this type of offer is the <strong>e-fulfiment<\/strong> or e-commerce fulfilment solution.<\/p>\n<p>In this case, a logistics service provider handles the complete fulfilment of orders right through to the end customer, including :<\/p>\n<ul id=\"imglist\">\n<li>Management of returns, also known as reverse logistics.<\/li>\n<li>Customs formalities.<\/li>\n<li>Management of customer disputes, etc.<\/li>\n<\/ul>\n<p>You keep ownership of the products, but <strong>the costs are commensurate with the services provided<\/strong>.<br \/>\nAnother disadvantage not to be underestimated: in the event of failure or error on the part of the service provider, the customer is very likely to hold you responsible. So it&#8217;s best to double-check your future partner&#8217;s experience and references!<\/p>\n<h3 id=\"ecommerce-logistics-10\"><span id=\"Dropshipping\">Dropshipping<\/span><\/h3>\n<p>In the latter case, your supplier receives the order directly as soon as the sale is concluded. Not only are you outsourcing the entire logistics process, but you <strong>no longer even own the stock<\/strong>!<\/p>\n<div id=\"attachment_63718\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-63718\" class=\"wp-image-63718\" style=\"border-radius: 5px;\" src=\"https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-7.jpg\" alt=\"Diagram showing how dropshipping works. \" width=\"1600\" height=\"953\" srcset=\"https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-7.jpg 1625w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-7-300x179.jpg 300w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-7-1024x610.jpg 1024w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-7-768x457.jpg 768w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-7-1536x915.jpg 1536w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-7-245x146.jpg 245w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-7-50x30.jpg 50w, https:\/\/antsroute.com\/wp-content\/uploads\/ecommerce-logistics-antsroute-7-126x75.jpg 126w\" sizes=\"(max-width:767px) 700px, (max-width:1600px) 100vw, 1600px\" \/><p id=\"caption-attachment-63718\" class=\"wp-caption-text\">How dropshipping works.<\/p><\/div>\n<p>Although this solution involves a low initial investment, it is also very risky. As the product never passes through your hands, you have no control over either order processing or customer satisfaction.<\/p>\n<p>Dropshipping also means that you have to accept a <strong>very low sales margin<\/strong>, since your supplier&#8217;s costs are going to absorb most of your company&#8217;s turnover.<\/p>\n<p>Are you a little confused by all these software solutions? <a href=\"https:\/\/antsroute.com\/en\/solutions\/supply-chain-management-software\/\"><u>This article on the different supply chain management software<\/u><\/a> will give you some useful tips on how to choose yours.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;vc_hidden-xs Extra Small Screen vc_hidden-sm Small Screen&#8221; width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/12&#8243; el_class=&#8221;vc_hidden-xs Extra Small Screen vc_hidden-sm Small Screen&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;padding-block&#8221; css=&#8221;.vc_custom_1705418639158{background-color: #00041f !important;}&#8221;][vc_column][vc_column_text]\n<p class=\"h2-footer\" style=\"text-align: center; color: #ffffff;\">Optimise your logistics route today<\/p>\n<p class=\"text-head\" style=\"text-align: center; color: #bfc0c6;\">Free 7-day trial | No credit card required<\/p>\n[\/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text]\n<div id=\"cta\" style=\"text-align: center;\"><a class=\"btn-grad\" style=\"align-self: center;\" href=\"https:\/\/app.antsroute.com\/subscription\/creation\" target=\"_blank\" rel=\"noopener\"><strong>Get started<\/strong> \u2013 It&#8217;s free<\/a> <a class=\"button-2-white\" style=\"align-self: center;\" href=\"https:\/\/calendly.com\/lea-brice-antsroute\/demonstration\" target=\"_blank\" rel=\"noopener\">Book a demo<\/a><\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div><div id=\"toc_container\" class=\"toc_wrap_right no_bullets\"><p class=\"toc_title\">Contenu<\/p><ul class=\"toc_list\"><li><a href=\"#Finding_the_right_balance_between_customer_satisfaction_and_profitability\">Finding the right balance between customer satisfaction and profitability<\/a><\/li><li><a href=\"#Outsourcing_or_software_solutions_The_different_logistics_options_available\">Outsourcing or software solutions? The different logistics options available<\/a><\/li><li><a href=\"#Insourcing_the_entire_logistics_process\">Insourcing the entire logistics process<\/a><\/li><li><a href=\"#Stock_reception_and_management\">Stock reception and management<\/a><\/li><li><a href=\"#Order_packing_and_dispatch\">Order packing and dispatch<\/a><\/li><li><a href=\"#Transport_of_goods\">Transport of goods<\/a><\/li><li><a href=\"#Complete_solutions_for_e-commerce_logistics\">Complete solutions for e-commerce logistics<\/a><\/li><li><a href=\"#Large_logistics_platforms\">Large logistics platforms<\/a><\/li><li><a href=\"#Focus_on_e-fulfilment\">Focus on e-fulfilment<\/a><\/li><li><a href=\"#Dropshipping\">Dropshipping<\/a><\/li><\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s the best logistics solution for your e-commerce business? Our advice for satisfying customers without sacrificing your profit margins.<\/p>\n","protected":false},"author":3,"featured_media":120085,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22799,6282],"tags":[],"class_list":["post-63674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-delivery","category-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce logistics: balancing customer satisfaction and profitability<\/title>\n<meta name=\"description\" content=\"What&#039;s the best logistics solution for your e-commerce business? 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